Reverse vending machines helping UK shoppers to earn from recycling

Customers at Iceland supermarkets have earned an equivalent of more than £30,000 by recycling their used plastic bottles in the first trial of reverse vending machines in a major national supermarket.

The scheme, pioneered by the Iceland supermarket chain, aims to reward shoppers with vouchers worth 10p for every deposit of a plastic bottle bought at their shop in an effort to reduce plastic waste. Encouraging figures show that a total of 311,500 plastic bottles were recycled to date across stores in Deeside, Wolverhampton, Mold, Fulham and Musselburgh.

The trial by the frozen food retailer was the first of such schemes but has now been followed by similar efforts in Co-Op stores, Morrisons supermarkets and several national music festivals this summer.

Commenting on the scheme, Richard Walker, Managing Director at Iceland, said: “We’ve gained hugely valuable insights into both consumer interest and the functionality of the schemes, and it’s clear from the results that consumers want to tackle the problem of plastic head on, and would be in support of a nationwide scheme.

“We’ll be using these findings to inform future Iceland initiatives, and will be sharing our findings with DEFRA and across the industry to ensure any nationwide roll-outs are comprehensive and effective in our goal of tackling the issue of single-use plastics.”

Iceland has a strong commitment to positive change for the environment and was also the first UK supermarket to remove palm oil from all of its own label ranges. Palm oil has been linked heavily to the destruction of habitats of endangered species such as orangutans.

It is currently estimated that more than 12 million tonnes of plastic enters the world’s oceans each year, which has a disastrous impact on marine life and also enters the food chain through seafood.

Here at LSPS, recycling is of great importance to us and we help businesses and individuals all across Leicestershire to reduce the amount of their waste that ends up at landfill sites. Our Waste Transfer Station is open to traders and has an extensive range of state-of-the-art equipment.

To find out how about we can help with your waste disposal needs please contact us on 0800 083 7807 or visit our website for further information.