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Innocent Smoothies to make packaging more sustainable

Innocent, the popular maker of smoothie drinks, has revealed it will be committing to making their packaging more sustainable, launching a new 250ml recyclable smoothie bottle and lid made up of recycled plastics.

The London based company, which is owned Coca-Cola, has announced that they will be making a commitment to increase the percentage of PET in their bottles from 30% to 50%.

The company explained that one of the biggest challenges they had faced was making sure that the quality of the bottles was up to a good enough standard for sale. They are also investigating the option of using bio plastics in their bottles, another sustainable alternative to virgin-oil based plastics.

The company has also made efforts to reduce the footprint of other types of bottles including their 900ml juice carafes, which they have reduced in weight by 10%, estimated to save 1000 tonnes of carbon a year, and their cartons which are sourced from sustainably managed forests.

What is PET?
PET stands for Polyethylene Terephthalate which is a material commonly used for beverage bottles. PET can be reused into new plastic bottles but also as fiber for fabrics like carpet and clothing or for automotive parts like bumpers and door panels.

We take recycling seriously at LSPS. For more information or to find out how we can help with your waste disposal efforts, please visit our website or call us on freephone 0800 083 7807.

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